Rebranding
Cà Phê X
01 -
Thông tin dự án
Coffee X is the first and only coffee brand in Vietnam to own a caffeine mixology system that allows baristas to customize coffee flavors according to user preferences. With the slogan "A sip of Happiness", X Coffee always maintains the personal value of each customer's taste.
Thuong Hieu Vu participates in:
- Rebranding
- Brand strategy & excution
- Brand Identity design
- Brand's tone of voice
- Social content & visual production
YOU WILL WORK DIRECTLY WITH FOUNDER OF VU BRANDING. ALWAYS.
LET'S WORK TOGETHER
call us at 0906611188 or email phuong.vu@thuonghieuvu.asia or please kindly share your project info. in the following form.
Contact usContact Us
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Our Address
41 - 47 Dong Du Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Hotline & Email
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PHƯỢNG VŨ
Founder/ Brand Strategist
A modern, dynamic, youthful and very open-minded lady. She is intensely enthused in building and working with Brands.
After graduated from Marketing Department of Lotus University on 2008, Phượng worked with medium-sized corporations in Viet Nam such as Đông Phương Group (The Adora Project), Capella Entertainment (Riverside Palace, Air360 SkyBar), Salinda Resort Phu Quoc Island… After just a few years, she was ready for a Senior Client Service role at QUO Global, Marketing Director at SOHY Sky Lounge & Dining; Marketing Director at Minera Hot Springs Binh Chau and Seava Ho Tram.
With a global branding standard and a profound understanding of the Vietnam market, she brings her passion and vision to Thuong Hieu Vu to help local brands grow with their full potential, professionally and sustainably.
TRÚC VŨ
Co-founder/ Head of Content
Trúc always knows how to express her thoughts with ear-catching content. She had graduated with merit at Journalism Department of Social sciences and Humanities Ho Chi Minh city before being TV editor at Ho Chi Minh city Television Station.
Her 19 years in journalism helped her to have a multidimensional view of life and sharpen her writing skill.
“Meditation and parenting have brought me a priceless opportunity to understand people psychology in recent years”, Truc has added depth and breadth to the content strategies she creates.
TUẤN VŨ
Creative Director
The man was born in bustling Saigon but has a quiet habit at work. Tuan's intense creativity spans 23 years of experience with more than 55 domestic and international brands. He won Silver Spike Asia 2009 and was nominated for a Cannes Lion in 2009. For him, the more complicated the artistic requirements, the more creative inspiration he brings, and he loves the feeling of seeing his works "cover the media."The knowledge of the Bachelor of Management from a creative person helps Tuan add excellent project deadline management skills, both achieving high efficiency and "challenging deadlines." When working with Tuan, customers and colleagues are always surprised by his persistent and passionate pursuit to the end.
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NHÂN TRẦN
Project Management Consultant
Nhân Trần is an enthusiastic guy with 10 years’ work experience in the advertising-marketing industry in both client and agency sides. Working at global agencies such as Ogilvy since he is just a fresh-graduate, TBWA and now Hakuhodo which have given him many opportunities to work with people from diverse backgrounds in team-oriented projects and experiences in many different industries with big clients from Vinamilk, Acecook, Masan, LG, Emirates, Colgate, TPBank and many more.
Collaborating with different groups of people equipped him with many valuable lessons about interpersonal skills, negotiation, communication, teamwork, project’s planning and excellent execution management.
HÙNG VŨ
Senior Graphic Designer
Hung Vu, a designer with a half-close, half-difference, is always brave and creative. To him, "Creativity also needs ritual." Actively researching and seriously exploiting the brief and products or services is what he considers a prerequisite to finding ideas. Instead of waiting for inspiration, Hung Vu chose to create a process of finding "feelings."
He will always provide you with ground-breaking suggestions based on the resources the business has access to as well as his own artistic skills and style of thinking. Give him a theme if you want to see a subtle reinvention of the brand concept in each design!
DUNG ĐỖ
Project Manager
When mentioning Dung Đỗ, people will immediately remember a flexible, vivacious girl from the Hotel Management major at Hoa Sen University. With the ability to plan a comprehensive and clear work route, she has successfully completed previous jobs such as operation supervisor, marketing coordinator,...
To her, success is about making the most of your abilities. Therefore, you will always see her enthusiasm in every meeting or work exchange. She always pursues to propose, divide, and keep the "creative souls" within the timeline framework.
Dung Đỗ's risk management abilities are also her strongest suit, allowing her to ensure that the plan is carried out promptly significantly.
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XUÂN TRẦN
Account Executive
CƯỜNG NGÔ
Graphic Designer
ANH HÀ
Copywriter
A gen Z - copywriter Anh Hà will surprise you with fresh and trendy ideas and the satisfaction of the brand's requirements. With her, "Advertising is a word with a purpose. The copywriter must understand and know what they need to do to achieve that goal. Writing based on your knowledge and experience and develop sentences by thinking."
Anh Hà is a PR major at Van Lang University. She has experienced and written about many different fields, such as consumer goods, food, credit, education, and services, on many platforms.
Writing for her is a profession, habit, and passion. Observing, deducing, and putting things into words is how she enjoys her daily life.