Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
There are essentially 9 steps to follow to create, develop and maintain your personal brand. By getting your branding right, it will empower you as an individual, enable you to shine a spotlight on your expertise, and make you stand out from the crowd.
Creating your personal brand is like creating a brand identity for a product or service with one big difference. In creating a brand identity, you can choose its name, values, and personality. When it comes to your personal brand, it’s all about you and your authenticity. That’s everything that you are, everything you aspire to be, and everything that people believe you to be.
In October of 1980, The Conference Board held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we may be facing years of economic uncertainty due to the current pandemic that has halted a large swath of the U.S. and global economies. A poll among 34 economists conducted by The Wall Street Journal indicates belief that we are facing a recession with the loss of $1.5 trillion in economic output.
But despite the upheaval defining this most difficult year, brands are continuing to transform in real-time and lay the foundations for future growth (whenever that may be). Here are some key focus areas.
To say COVID restrictions lasting over a year has been challenging is an understatement. We see four trends that are enriching the B2C and B2B relationship, and evolving products and consumer experiences for the better.
Price is one of the most important issues when marketing for eco-friendly brands. Is premium pricing for eco-friendly products turn into a dead end?
How many times have you met a mechanic or a contractor who came to fix the house, but at the time of payment, they begged you to go for a quality assessment, until you were satisfied with a smile, that person happily accepted? The difference here is the level of happiness at workplace. And the above contractor was the one who achieved the highest level of happiness.
We are in unforeseen times and no person alive on this planet has personally faced this situation unleashed by the nCOVID19 pandemic and the lockdowns announced globally thereafter. Hence, the response with regards to understanding consumer behaviour and responding with right marketing and branding strategies also have to be novel, experimental and nimble, changing as per the evolving situation.
You turn on the radio and the first song you hear triggers a memory from your childhood, your first kiss or a great party. Music is scientifically linked to memory, bringing you right back to the moment when you were actually listening to the song.
The online supermarket is the "clinging" place for urban housewives in the lockdown situation. Observing how supermarkets sell goods from the perspective of personal experience into sales management lessons and building brand love for customers.
IMC - not an entirely new concept to medium and large enterprises, but for small businesses which newly start a business, form a team, and having to do a lot of work, is still a new thing.
Instead, focus on building a coalition of enthusiasts to champion your products so long as they’re authentic, purpose-driven, and meet the Gen Z shopper where they are. This isn’t your grandmother’s marketing playbook.
As we marketers prepare for recovery, the top factors I invite marketing leaders to consider in 2021 are based on an unambiguous three-point agenda
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