ENHANCE CONCENTRATION IN DISTRACTION ERA
Nowadays, people often say:
"One hundred years in the realms
If you don't know something, searching google".
Yet surprisingly, the famous google technology engineer Chade-Meng Tan created a course that encourages people not to run around looking on google or elsewhere, but SEARCH INSIDE YOURSELF! That course is so popular that it is taught almost all over the world. It's not all of a sudden that Mr. Chade-Meng Tan, who has a great cultural influence at Google, thinks that finding within yourself is the most important thing, right?
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INSUFFICIENT BREATH OF MINDFULNESS
The importance of relying on the breath like our last video present – MINDFULNESS AT WORK, whenever we have feelings of rushing thoughts or unfocused thoughts, we lean on and observe our 3 mindful breaths, 3 questions asking ourselves what's going on, what we're feeling, what's the most important things right now?
But then you'll realize that practicing mindful breathing isn't enough to cope with a situation where emails, cell phones, and text messages interrupt us, and we get distracted so easily. In our time, there are so many things that distract us, that according to statistics, up to 47% of the average time the mind wanders.
So what should we do to have SOLID CONCENTRATION for more effective work?
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HAVING “GENERAL CHECK-UP”
We return to focusing our attention on the breath. Practice concentration with 3 mindful breaths. Breathe in, breathe out…and ask yourself “WHAT IMPORTANT” right now?
To further deepen our focus, in addition to returning to the breath, we continue to bring our thoughts towards observing the present selves to bring the mind back to the present moment by means of General Observation, directed thoughts on EYES-EARS-NOSE-TONGUE-BODY-MIND. Specifically:
-WHAT ARE THE EYES SEEING?
-WHAT SOUNDS ARE EARS HEARING?
-IS NOSE SMELL ANYTHING?
- IS TOUNGE TASTE ANYTHING?
- IS THE BODY FEELING THE TEMPERATURE IN THIS SPACE? FEELING THE TOUCHPOINT WITH THINGS?
- WHAT THOUGHT/Emotions are coming? Happy or sad? Angry or worried?
When we are asking if we are taking control of ourselves and our minds, then we will clearly know ourselves, “What do I need to do now? What is most important?”
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Practicing observing your breath and yourself like this helps you stay in the present for longer, not drifting back to the past or rushing into the future that has yet to come. The more practice, the higher the concentration, thereby making more accurate decisions, higher quality of work. Life is happier and more fulfilling since then.
People tend to look for things outside of themselves, so busy searching google that they forget that the most important answer is already within each person, no need to look any further.
A THREE-POINT AGENDA FOR MARKETING SUCCESS IN THE COVID-19 ERA
As we marketers prepare for recovery, the top factors I invite marketing leaders to consider in 2021 are based on an unambiguous three-point agenda
2 ESSENTIAL FACTORS OF SUSTAINABLE MARKETING
From Thuong Hieu Vu's point of view, there are 2 essential factors that have the most impact, if you could implement it as it means your business is running on the right way.
HOW MANY LEVEL OF HAPPINESS AT WORKPLACE?
How many times have you met a mechanic or a contractor who came to fix the house, but at the time of payment, they begged you to go for a quality assessment, until you were satisfied with a smile, that person happily accepted? The difference here is the level of happiness at workplace. And the above contractor was the one who achieved the highest level of happiness.
WHAT IS CONTENT STRATEGY ?
Most people have wonders surrounding the so-called Content Strategy, even for those in the marketing industry.
BUSINESS GROWTH WITHOUT MARKETING ?
There is a problem, also known as a question: "Is there any business that does not need Marketing but still develops in the market?
FOUR MARKETING ACTIONS FOR NAVIGATING IN TROUBLED TIMES
In October of 1980, The Conference Board held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we may be facing years of economic uncertainty due to the current pandemic that has halted a large swath of the U.S. and global economies. A poll among 34 economists conducted by The Wall Street Journal indicates belief that we are facing a recession with the loss of $1.5 trillion in economic output.
TO CREATE YOUR PERSONAL BRAND- PART 1
Creating your personal brand is like creating a brand identity for a product or service with one big difference. In creating a brand identity, you can choose its name, values, and personality. When it comes to your personal brand, it’s all about you and your authenticity. That’s everything that you are, everything you aspire to be, and everything that people believe you to be.
11 TIPS TO GET YOUR BRAND LOVE
Why brand love is important? How does brand love benefit a company?
MINDFULNESS AT WORK
Everything is a miracle, an unfortunate thing is also a miracle of life, and the good thing is also a miracle of life. Gratitude to the things around us is magical
PURSUIT OF HAPPINESS
The American Declaration of Independence has the phrase "pursuit of happiness", which is one of the basic human rights, but surprisingly, Buddha said: "Not pursuing happiness is having happiness".
CPG MARKETING FOR GEN Z: NOT YOUR GRANDMOTHER'S MARKETING PLAYBOOK!
Instead, focus on building a coalition of enthusiasts to champion your products so long as they’re authentic, purpose-driven, and meet the Gen Z shopper where they are. This isn’t your grandmother’s marketing playbook.
WHY SMALL BUSSINESSES NEED An INTEGRATED MARKETING PLAN (IMC PLAN) ?
IMC - not an entirely new concept to medium and large enterprises, but for small businesses which newly start a business, form a team, and having to do a lot of work, is still a new thing.
LOVING WORDS AT WORK
It's great to say loving words to people instead of reproaches. Did you know that the energy of compassion and empathy always carries the energy of patience?
MANAGEMENT LESSONS - HOW TO GET CUSTOMER’S LOVE OF LOTTE SUPERMARKET
The online supermarket is the "clinging" place for urban housewives in the lockdown situation. Observing how supermarkets sell goods from the perspective of personal experience into sales management lessons and building brand love for customers.
WHAT IS BRAND STRATEGY ?
No one wants to resort their competitors by pricing strategy, so businesses often hear the phrase "brand strategy".
ENHANCE CONCENTRATION IN DISTRACTION ERA
Whenever we have feelings of rushing thoughts or unfocused thoughts, we lean on and observe our 3 mindful breaths, 3 questions asking ourselves what's going on, what we're feeling, what's the most important things right now?
THE RELATIONSHIP BETWEEN MUSIC AND ADVERTISING: 5 WAYS MUSIC ENHANCES COMMERCIALS
You turn on the radio and the first song you hear triggers a memory from your childhood, your first kiss or a great party. Music is scientifically linked to memory, bringing you right back to the moment when you were actually listening to the song.
PART 1: WHY IS TIKTOK?
We’ve gone from Facebook to YouTube and then IGTV and now, we’ve arrived in the age of TikTok.Once you get to know the app and exactly what you can do with it, you’ll find that it’s a great help with brand building.
TEN POINTS ROADMAP: MARKETING & BRANDING DURING & BEYOND COVID TIMES
We are in unforeseen times and no person alive on this planet has personally faced this situation unleashed by the nCOVID19 pandemic and the lockdowns announced globally thereafter. Hence, the response with regards to understanding consumer behaviour and responding with right marketing and branding strategies also have to be novel, experimental and nimble, changing as per the evolving situation.
PART 2: HOW TO USE TIKTOK EFFECTIVELY
At face value, TikTok may appear like it’s been made solely for fun and games. After all, it’s the go-to app for meme-making teens trying to go viral. But when brands venture onto this new social media platform, they can reap the rewards.
MARKETING THE ECO-FRIENDLY BRAND: DOES PRICE PLAY A SIGNIFICANT FACTOR?
Price is one of the most important issues when marketing for eco-friendly brands. Is premium pricing for eco-friendly products turn into a dead end?
COVID-ERA TRENDS THAT WILL HAVE A LASTING IMPACT ON THE PRODUCTS AND EXPERIENCES PEOPLE WANT
To say COVID restrictions lasting over a year has been challenging is an understatement. We see four trends that are enriching the B2C and B2B relationship, and evolving products and consumer experiences for the better.
FIVE MORE COVID-19 MARKETING TRENDS FOR ‘THE NEW NORMAL’ OF CONSTANT CHANGE
But despite the upheaval defining this most difficult year, brands are continuing to transform in real-time and lay the foundations for future growth (whenever that may be). Here are some key focus areas.
TO CREATE YOUR PERSONAL BRAND - PART 2
There are essentially 9 steps to follow to create, develop and maintain your personal brand. By getting your branding right, it will empower you as an individual, enable you to shine a spotlight on your expertise, and make you stand out from the crowd.
HOW TO CREATE YOUR PERSONAL BRAND - PART 2
Your brand’s visual identity will be the most powerful way to capture attention and build recognition as it delivers its message in the shortest possible time.
NINE COMMON MISTAKES PEOPLE MAKE WHEN BUILDING THEIR PERSONAL BRAND
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
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LET'S WORK TOGETHER
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PHƯỢNG VŨ
Founder/ Brand Strategist
A modern, dynamic, youthful and very open-minded lady. She is intensely enthused in building and working with Brands.
After graduated from Marketing Department of Lotus University on 2008, Phượng worked with medium-sized corporations in Viet Nam such as Đông Phương Group (The Adora Project), Capella Entertainment (Riverside Palace, Air360 SkyBar), Salinda Resort Phu Quoc Island… After just a few years, she was ready for a Senior Client Service role at QUO Global, Marketing Director at SOHY Sky Lounge & Dining; Marketing Director at Minera Hot Springs Binh Chau and Seava Ho Tram.
With a global branding standard and a profound understanding of the Vietnam market, she brings her passion and vision to Thuong Hieu Vu to help local brands grow with their full potential, professionally and sustainably.
TRÚC VŨ
Co-founder/ Head of Content
Trúc always knows how to express her thoughts with ear-catching content. She had graduated with merit at Journalism Department of Social sciences and Humanities Ho Chi Minh city before being TV editor at Ho Chi Minh city Television Station.
Her 19 years in journalism helped her to have a multidimensional view of life and sharpen her writing skill.
“Meditation and parenting have brought me a priceless opportunity to understand people psychology in recent years”, Truc has added depth and breadth to the content strategies she creates.
TUẤN VŨ
Creative Director
The man was born in bustling Saigon but has a quiet habit at work. Tuan's intense creativity spans 23 years of experience with more than 55 domestic and international brands. He won Silver Spike Asia 2009 and was nominated for a Cannes Lion in 2009. For him, the more complicated the artistic requirements, the more creative inspiration he brings, and he loves the feeling of seeing his works "cover the media."The knowledge of the Bachelor of Management from a creative person helps Tuan add excellent project deadline management skills, both achieving high efficiency and "challenging deadlines." When working with Tuan, customers and colleagues are always surprised by his persistent and passionate pursuit to the end.
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NHÂN TRẦN
Project Management Consultant
Nhân Trần is an enthusiastic guy with 10 years’ work experience in the advertising-marketing industry in both client and agency sides. Working at global agencies such as Ogilvy since he is just a fresh-graduate, TBWA and now Hakuhodo which have given him many opportunities to work with people from diverse backgrounds in team-oriented projects and experiences in many different industries with big clients from Vinamilk, Acecook, Masan, LG, Emirates, Colgate, TPBank and many more.
Collaborating with different groups of people equipped him with many valuable lessons about interpersonal skills, negotiation, communication, teamwork, project’s planning and excellent execution management.
HÙNG VŨ
Senior Graphic Designer
Hung Vu, a designer with a half-close, half-difference, is always brave and creative. To him, "Creativity also needs ritual." Actively researching and seriously exploiting the brief and products or services is what he considers a prerequisite to finding ideas. Instead of waiting for inspiration, Hung Vu chose to create a process of finding "feelings."
He will always provide you with ground-breaking suggestions based on the resources the business has access to as well as his own artistic skills and style of thinking. Give him a theme if you want to see a subtle reinvention of the brand concept in each design!
DUNG ĐỖ
Project Manager
When mentioning Dung Đỗ, people will immediately remember a flexible, vivacious girl from the Hotel Management major at Hoa Sen University. With the ability to plan a comprehensive and clear work route, she has successfully completed previous jobs such as operation supervisor, marketing coordinator,...
To her, success is about making the most of your abilities. Therefore, you will always see her enthusiasm in every meeting or work exchange. She always pursues to propose, divide, and keep the "creative souls" within the timeline framework.
Dung Đỗ's risk management abilities are also her strongest suit, allowing her to ensure that the plan is carried out promptly significantly.
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XUÂN TRẦN
Account Executive
CƯỜNG NGÔ
Graphic Designer
ANH HÀ
Copywriter
A gen Z - copywriter Anh Hà will surprise you with fresh and trendy ideas and the satisfaction of the brand's requirements. With her, "Advertising is a word with a purpose. The copywriter must understand and know what they need to do to achieve that goal. Writing based on your knowledge and experience and develop sentences by thinking."
Anh Hà is a PR major at Van Lang University. She has experienced and written about many different fields, such as consumer goods, food, credit, education, and services, on many platforms.
Writing for her is a profession, habit, and passion. Observing, deducing, and putting things into words is how she enjoys her daily life.