PART 2: HOW TO USE TIKTOK EFFECTIVELY
At face value, TikTok may appear like it’s been made solely for fun and games. After all, it’s the go-to app for meme-making teens trying to go viral.
But — as the examples in "Part 1: Why is Tiktok" show — when brands venture onto this new social media platform, they can reap the rewards.
So, how exactly can you use TikTok to help with building your brand? Here are some tips to help you make it big on this new app.
.jpg)
When you sign up to TikTok, you can choose either a free profile or pay for their Pro account. It’s much better to go straight for the Pro, as it will provide you access to analytics for the app.
You’ll see insights on who is watching and sharing your videos, which can be extremely useful as there is still little known about the TikTok algorithm at the moment. But, we do know how vital it is to try and get onto the mega-popular “For You” page.
The “For You” page is just like Instagram’s “Discover” page. It shows a collection of posts from accounts that are similar to the ones a user already follows. This is a brilliant way to increase brand awareness, as TikTok is literally telling users to follow you.
Your future exposure is largely based on the performance of previous videos. So, if your very first TikTok video manages to go viral, then you’re off to a fantastic start! As soon as a new video is published, it’s shown to a small number of users. If these users like it and interact with it, then TikTok will open it up to even more people.
If you follow the latest trends, post regularly, and use insights from TikTok analytics to identify the kinds of content your target audience wants to see, then you’ll have a greater chance of making it onto the “For You” page — the ultimate goal for every brand, as it makes them so much more discoverable.
.jpg)
Brand awareness and engagement should always be at the forefront of your mind when creating content for TikTok.
This shouldn’t be all that difficult seeing as there are a number of TikTok features and trends that you’ll be able to jump on to help get your brand name out there.
.jpg)
Alongside trying to build a following, it’s also worth buying some advertisements on TikTok. Ideally, you want to aim for a brand takeover advert, which is live for one whole day.
These ads are shown to users as soon as they open the app and feature a clickable link. As they are exclusive to your chosen category, brand takeover ads can be shown to your target audience.
Grubhub was one of the first brands to take advantage of the brand takeover ads, ensuring that their brand was seen by millions of users:
If the brand takeover ad sounds too rich for your blood, you could try native video ads instead. These will appear between user-generated content and can be anywhere between 9 - 15 seconds long.
The only downside to these ads is that users are allowed to skip them. However, creating engaging adverts that your audience will want to see may ensure the ads are viewed in their entirety
.jpg)
Just like Snapchat, TikTok allows brands to create their very own face filters and lenses. These are live for 10 days and permit users to add them to their own content. An impressive 64% of users have used face filters before, as they are a creative way to mix up their videos.
Make a cool, fun filter or lens, and remember to incorporate your branding — so that when people use it in their videos, their followers will see your branding, too. This creates a ripple effect that could have thousands of users trying out your filters and lenses and spreading your branding around the platform.
You can even partner with TikTok to create 2D and 3D branded lenses. Partnering with TikTok means that the lenses will appear in the “Trending” tab for 10 days. However, this is another pricey form of promotion, as it can cost between $80,000-$120,000 depending on how complex the lens design is.
.jpg)
You have two options here: you can come up with your own hashtag and encourage followers to use it or you could participate in a current challenge that is making the rounds.
If the challenge goes viral, then hundreds of thousands of users will become familiar with your brand. Around a third of users have participated in these kinds of challenges before, making them a popular route for going viral.
One of TikTok’s best-performing brand challenges came from Chipotle, in which they encouraged fans to post videos of themselves dancing along with the hashtag #GuacDance.
Another example is the clothing line Guess. Although they may not have as many videos up as other brands, they’ve still attracted an impressive 64,000 followers. This could all be down to the very successful #InMyDenim hashtag, which they use to encourage followers to show off their Guess clothing.
Take a look at the videos with the tag #ThisIsBliss, and you’ll notice one thing: they all use the same music. This skincare brand, Bliss, created their very own piece of music for users to add to their videos alongside the hashtag, which quickly went viral.
Just like Instagram, TikTok has its own set of extremely popular influencers. To put this into perspective, at least 40 TikTok stars have more than 10 million followers.
While you might not be able to partner with such big names, look for TikTok users that have tens of thousands of followers. It’s still worth implementing an influencer marketing strategy with these “micro-influencers”.
Going live is a great way to increase engagement with your fans, but keep in mind that you’ll need at least 1,000 followers to do so.
By going live, you give followers the chance to interact with you, ask questions, and get a better, more authentic feel for your brand.
<h2 style="box-sizing: inherit; text-rendering: optimizelegibility; color: rgba(0, 0, 0, 0.8); font-family: muli, -apple-system, BlinkMacSystemFont, " segoe="" ui",="" roboto,="" oxygen,="" ubuntu,="" cantarell,="" "fira="" sans",="" "droid="" "helvetica="" neue",="" sans-serif;="" line-height:="" 3rem;="" margin:="" 0px="" 1.45rem;="" padding:="" 0px;="" font-size:="" 2.4rem;"=""> <span style="font-size:16px;">Final Thoughts</span></h2> <p style="box-sizing: inherit; margin: 0px 0px 24px; padding: 0px; font-size: 2rem; line-height: 2.8rem; color: rgba(0, 0, 0, 0.8); font-family: muli, sans-serif;"> <span style="font-size:16px;">TikTok isn’t just a place for teenagers to go viral. As you can see, it’s also a platform that can benefit brands. When using the app to make creative, engaging content, you’ll find that it’s easy to get your name out there and increase brand awareness. What’s more, advertising opportunities have huge lead-generating potential.</span></p> <p style="box-sizing: inherit; margin: 0px 0px 24px; padding: 0px; font-size: 2rem; line-height: 2.8rem; color: rgba(0, 0, 0, 0.8); font-family: muli, sans-serif;"> <span style="font-size:16px;">So why not take the plunge and set up a brand profile on TikTok? Simply follow the tips outlined above to help launch your content on TikTok, and you’ll have a good chance of going viral.</span></p> <p style="box-sizing: inherit; margin: 0px 0px 24px; padding: 0px; font-size: 2rem; line-height: 2.8rem; color: rgba(0, 0, 0, 0.8); font-family: muli, sans-serif;"> <span style="font-size:16px;">Afterward, track your various metrics on the app and you’ll be able to see just how TikTok’s reach can help your brand go even further.</span></p> <hr class="fontLexendContent" style="box-sizing: content-box; height: 0px; overflow: visible; color: rgb(69, 69, 69); font-size: 16px; background-color: rgb(255, 255, 255); font-family: " lexend="" peta",="" sans-serif="" !important;="" letter-spacing:="" -2px="" !important;"=""> <p class="fontLexendContent" style="box-sizing: border-box; margin: 0px 0px 1rem; letter-spacing: 0.01em; font-size: 1.125rem; line-height: 1.7; color: rgb(49, 49, 49); background-color: rgb(255, 255, 255); font-family: " lexend="" peta",="" sans-serif="" !important;"=""> Source: LATANA</p> </div> </div>A THREE-POINT AGENDA FOR MARKETING SUCCESS IN THE COVID-19 ERA
As we marketers prepare for recovery, the top factors I invite marketing leaders to consider in 2021 are based on an unambiguous three-point agenda
2 ESSENTIAL FACTORS OF SUSTAINABLE MARKETING
From Thuong Hieu Vu's point of view, there are 2 essential factors that have the most impact, if you could implement it as it means your business is running on the right way.
HOW MANY LEVEL OF HAPPINESS AT WORKPLACE?
How many times have you met a mechanic or a contractor who came to fix the house, but at the time of payment, they begged you to go for a quality assessment, until you were satisfied with a smile, that person happily accepted? The difference here is the level of happiness at workplace. And the above contractor was the one who achieved the highest level of happiness.
WHAT IS CONTENT STRATEGY ?
Most people have wonders surrounding the so-called Content Strategy, even for those in the marketing industry.
BUSINESS GROWTH WITHOUT MARKETING ?
There is a problem, also known as a question: "Is there any business that does not need Marketing but still develops in the market?
FOUR MARKETING ACTIONS FOR NAVIGATING IN TROUBLED TIMES
In October of 1980, The Conference Board held a conference titled “Marketing Under Economic Adversity.” The title is apt for today as we may be facing years of economic uncertainty due to the current pandemic that has halted a large swath of the U.S. and global economies. A poll among 34 economists conducted by The Wall Street Journal indicates belief that we are facing a recession with the loss of $1.5 trillion in economic output.
TO CREATE YOUR PERSONAL BRAND- PART 1
Creating your personal brand is like creating a brand identity for a product or service with one big difference. In creating a brand identity, you can choose its name, values, and personality. When it comes to your personal brand, it’s all about you and your authenticity. That’s everything that you are, everything you aspire to be, and everything that people believe you to be.
11 TIPS TO GET YOUR BRAND LOVE
Why brand love is important? How does brand love benefit a company?
MINDFULNESS AT WORK
Everything is a miracle, an unfortunate thing is also a miracle of life, and the good thing is also a miracle of life. Gratitude to the things around us is magical
PURSUIT OF HAPPINESS
The American Declaration of Independence has the phrase "pursuit of happiness", which is one of the basic human rights, but surprisingly, Buddha said: "Not pursuing happiness is having happiness".
CPG MARKETING FOR GEN Z: NOT YOUR GRANDMOTHER'S MARKETING PLAYBOOK!
Instead, focus on building a coalition of enthusiasts to champion your products so long as they’re authentic, purpose-driven, and meet the Gen Z shopper where they are. This isn’t your grandmother’s marketing playbook.
WHY SMALL BUSSINESSES NEED An INTEGRATED MARKETING PLAN (IMC PLAN) ?
IMC - not an entirely new concept to medium and large enterprises, but for small businesses which newly start a business, form a team, and having to do a lot of work, is still a new thing.
LOVING WORDS AT WORK
It's great to say loving words to people instead of reproaches. Did you know that the energy of compassion and empathy always carries the energy of patience?
MANAGEMENT LESSONS - HOW TO GET CUSTOMER’S LOVE OF LOTTE SUPERMARKET
The online supermarket is the "clinging" place for urban housewives in the lockdown situation. Observing how supermarkets sell goods from the perspective of personal experience into sales management lessons and building brand love for customers.
WHAT IS BRAND STRATEGY ?
No one wants to resort their competitors by pricing strategy, so businesses often hear the phrase "brand strategy".
ENHANCE CONCENTRATION IN DISTRACTION ERA
Whenever we have feelings of rushing thoughts or unfocused thoughts, we lean on and observe our 3 mindful breaths, 3 questions asking ourselves what's going on, what we're feeling, what's the most important things right now?
THE RELATIONSHIP BETWEEN MUSIC AND ADVERTISING: 5 WAYS MUSIC ENHANCES COMMERCIALS
You turn on the radio and the first song you hear triggers a memory from your childhood, your first kiss or a great party. Music is scientifically linked to memory, bringing you right back to the moment when you were actually listening to the song.
PART 1: WHY IS TIKTOK?
We’ve gone from Facebook to YouTube and then IGTV and now, we’ve arrived in the age of TikTok.Once you get to know the app and exactly what you can do with it, you’ll find that it’s a great help with brand building.
TEN POINTS ROADMAP: MARKETING & BRANDING DURING & BEYOND COVID TIMES
We are in unforeseen times and no person alive on this planet has personally faced this situation unleashed by the nCOVID19 pandemic and the lockdowns announced globally thereafter. Hence, the response with regards to understanding consumer behaviour and responding with right marketing and branding strategies also have to be novel, experimental and nimble, changing as per the evolving situation.
PART 2: HOW TO USE TIKTOK EFFECTIVELY
At face value, TikTok may appear like it’s been made solely for fun and games. After all, it’s the go-to app for meme-making teens trying to go viral. But when brands venture onto this new social media platform, they can reap the rewards.
MARKETING THE ECO-FRIENDLY BRAND: DOES PRICE PLAY A SIGNIFICANT FACTOR?
Price is one of the most important issues when marketing for eco-friendly brands. Is premium pricing for eco-friendly products turn into a dead end?
COVID-ERA TRENDS THAT WILL HAVE A LASTING IMPACT ON THE PRODUCTS AND EXPERIENCES PEOPLE WANT
To say COVID restrictions lasting over a year has been challenging is an understatement. We see four trends that are enriching the B2C and B2B relationship, and evolving products and consumer experiences for the better.
FIVE MORE COVID-19 MARKETING TRENDS FOR ‘THE NEW NORMAL’ OF CONSTANT CHANGE
But despite the upheaval defining this most difficult year, brands are continuing to transform in real-time and lay the foundations for future growth (whenever that may be). Here are some key focus areas.
TO CREATE YOUR PERSONAL BRAND - PART 2
There are essentially 9 steps to follow to create, develop and maintain your personal brand. By getting your branding right, it will empower you as an individual, enable you to shine a spotlight on your expertise, and make you stand out from the crowd.
HOW TO CREATE YOUR PERSONAL BRAND - PART 2
Your brand’s visual identity will be the most powerful way to capture attention and build recognition as it delivers its message in the shortest possible time.
NINE COMMON MISTAKES PEOPLE MAKE WHEN BUILDING THEIR PERSONAL BRAND
Establishing a personal brand is something many professionals do to get noticed by the right people and make themselves available to the right opportunities. Unfortunately, with all the different information sources out there, it's easy to get confused about how exactly to do that. Where one source would advise you to do one thing, another article may recommend the complete opposite.
YOU WILL WORK DIRECTLY WITH FOUNDER OF VU BRANDING. ALWAYS.
LET'S WORK TOGETHER
call us at 0906611188 or email phuong.vu@thuonghieuvu.asia or please kindly share your project info. in the following form.
Contact usContact Us
Information
Our Address
41 - 47 Dong Du Street, Ben Nghe Ward, District 1, Ho Chi Minh City
Hotline & Email
Follow Us
PHƯỢNG VŨ
Founder/ Brand Strategist
A modern, dynamic, youthful and very open-minded lady. She is intensely enthused in building and working with Brands.
After graduated from Marketing Department of Lotus University on 2008, Phượng worked with medium-sized corporations in Viet Nam such as Đông Phương Group (The Adora Project), Capella Entertainment (Riverside Palace, Air360 SkyBar), Salinda Resort Phu Quoc Island… After just a few years, she was ready for a Senior Client Service role at QUO Global, Marketing Director at SOHY Sky Lounge & Dining; Marketing Director at Minera Hot Springs Binh Chau and Seava Ho Tram.
With a global branding standard and a profound understanding of the Vietnam market, she brings her passion and vision to Thuong Hieu Vu to help local brands grow with their full potential, professionally and sustainably.
TRÚC VŨ
Co-founder/ Head of Content
Trúc always knows how to express her thoughts with ear-catching content. She had graduated with merit at Journalism Department of Social sciences and Humanities Ho Chi Minh city before being TV editor at Ho Chi Minh city Television Station.
Her 19 years in journalism helped her to have a multidimensional view of life and sharpen her writing skill.
“Meditation and parenting have brought me a priceless opportunity to understand people psychology in recent years”, Truc has added depth and breadth to the content strategies she creates.
TUẤN VŨ
Creative Director
The man was born in bustling Saigon but has a quiet habit at work. Tuan's intense creativity spans 23 years of experience with more than 55 domestic and international brands. He won Silver Spike Asia 2009 and was nominated for a Cannes Lion in 2009. For him, the more complicated the artistic requirements, the more creative inspiration he brings, and he loves the feeling of seeing his works "cover the media."The knowledge of the Bachelor of Management from a creative person helps Tuan add excellent project deadline management skills, both achieving high efficiency and "challenging deadlines." When working with Tuan, customers and colleagues are always surprised by his persistent and passionate pursuit to the end.
.jpg)
NHÂN TRẦN
Project Management Consultant
Nhân Trần is an enthusiastic guy with 10 years’ work experience in the advertising-marketing industry in both client and agency sides. Working at global agencies such as Ogilvy since he is just a fresh-graduate, TBWA and now Hakuhodo which have given him many opportunities to work with people from diverse backgrounds in team-oriented projects and experiences in many different industries with big clients from Vinamilk, Acecook, Masan, LG, Emirates, Colgate, TPBank and many more.
Collaborating with different groups of people equipped him with many valuable lessons about interpersonal skills, negotiation, communication, teamwork, project’s planning and excellent execution management.
HÙNG VŨ
Senior Graphic Designer
Hung Vu, a designer with a half-close, half-difference, is always brave and creative. To him, "Creativity also needs ritual." Actively researching and seriously exploiting the brief and products or services is what he considers a prerequisite to finding ideas. Instead of waiting for inspiration, Hung Vu chose to create a process of finding "feelings."
He will always provide you with ground-breaking suggestions based on the resources the business has access to as well as his own artistic skills and style of thinking. Give him a theme if you want to see a subtle reinvention of the brand concept in each design!
DUNG ĐỖ
Project Manager
When mentioning Dung Đỗ, people will immediately remember a flexible, vivacious girl from the Hotel Management major at Hoa Sen University. With the ability to plan a comprehensive and clear work route, she has successfully completed previous jobs such as operation supervisor, marketing coordinator,...
To her, success is about making the most of your abilities. Therefore, you will always see her enthusiasm in every meeting or work exchange. She always pursues to propose, divide, and keep the "creative souls" within the timeline framework.
Dung Đỗ's risk management abilities are also her strongest suit, allowing her to ensure that the plan is carried out promptly significantly.
.png)
XUÂN TRẦN
Account Executive
CƯỜNG NGÔ
Graphic Designer
ANH HÀ
Copywriter
A gen Z - copywriter Anh Hà will surprise you with fresh and trendy ideas and the satisfaction of the brand's requirements. With her, "Advertising is a word with a purpose. The copywriter must understand and know what they need to do to achieve that goal. Writing based on your knowledge and experience and develop sentences by thinking."
Anh Hà is a PR major at Van Lang University. She has experienced and written about many different fields, such as consumer goods, food, credit, education, and services, on many platforms.
Writing for her is a profession, habit, and passion. Observing, deducing, and putting things into words is how she enjoys her daily life.