BUSINESS GROWTH WITHOUT MARKETING ?

There is a problem, also known as a question: "Is there any business that does not need Marketing but still develops in the market?"
 
This topic comes from Thuong Hieu Vu's experiences when interacting with small and medium business owners. In B2B (Business to Business) path, the way to bring products from the company to the distributor, people often share that throughout the business process, the business still grows steadily, still developing, even though they have never implemented Marketing activities or cooperated with any Marketing enterprises, they have not even built an in-house Marketing team…and those who wonder if Marketing is necessary or not?
 
1. WHAT IS THE MODEL OF SUCCESS?
 
Returning to issue mentioned above, an enterprise, regardless of its business field, goes through 3 stages - the general pattern as follows:
 
- IN (input materials): can be technology, people, food...
- OPERATION: input materials need to be fried, packed into specific products and service packages of the business.
- OUT (Outcome): Push the product to the market, sell and earn revenue.
 
So what we mentioned above what stage is expressed at? That will be in the OUT stage. Revenue growth is output growth, goods are produced more. The formula to calculate the quantity of goods produced will be Quantity x Price.
 
How business owners sell more at a higher price and more often is the growth at the OUT stage.
 
2. DO YOU REALLY DO NOT NEED MARKETING TO STILL SUCCESSFUL?
 
 
As Thuong Hieu Vu's point of view, the business owners have made the revenue grow, but even if it is B2B, they actually did the trade promotion, communication, marketing, and customer service activities to push Quality and Price up. Naturally, those who have done marketing activities but do not call it Marketing.
 
In the context of competition, the market has more competitors, the ways we do to increase Q and P are well known by everyone and they has the same knowledge base, only different in battlefield experience.
 
Therefore, there will come a time when business owners need new marketing resources to push Q and P up in a strategic, more competitive way.
 
Real marketing is not needed only when the business exists in a monopolistic, non-competitive environment. When there are many servings, prices and output also depend on the business, marketing is not necessary.
 
Author: Thuong Hieu Vu


 
CONTACT WITH THUONG HIEU VU 
email: phuong.vu@thuonghieuvu.asia
phone: 0906611188
website: www.thuonghieuvu.asia

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